GREENER WAY FOR UA - overview

POINT CONTACT: sgaenvironmentalconcerns@gmail.com

o v e r v i e w

With enrollment at The University of Alabama at its all-time high and national political agendas addressing measures to control climate change and global warming, it is necessary for The University of Alabama to increase its image as an institution that is concerned about the environmental impact of its campus.

A GREENER WAY FOR UA is a campaign that seeks to enhance the eco-consciousness of students, faculty, staff, alumni, and other stakeholders of The University of Alabama. Those involved in the campaign desire to eliminate waste and emphasize the use of sustainable/renewable resources in order to reduce carbon emissions and detriment to natural ecosystems.

Over 28,000 students, faculty, and staff in addition to an exponential number of alumni and stakeholders will be affected by A GREENER WAY FOR UA. 

A GREENER WAY FOR UA will use a mix of marketing, advertising, and public relations to accomplish the following:

• Increase the amount of recyclable material collected by UA Facilities 
• Decrease overall purchase and use of non-sustainable materials.
• Decrease food and material waste.
• Increase the use of compost from organic food waste generated at Bama Dining locations.
• Emphasize incorporating locally grown produce into Meal Plan options.
• Increase visibility of Homegrown Alabama Farmers Markets.
• Increase pedestrian and bike transportation, ride shares, and use of Crimson Ride transit.
• Decrease electricity consumption in academic buildings, offices, and residential halls.

The campaign will begin Fall 2009 and continue indefinitely with recruitment, enrollment, and employment of new students, faculty, and staff. 

Undetermined investments for promotional material for A GREENER WAY FOR UA will pay off dividends in terms of environmental health and goodwill towards The University of Alabama's observance of ecological matters.

For more about A GREENER WAY FOR UA, see PHASE 1 - RECYCLING